A philosophy, a value, a lifestyle. Yoga has many meanings for each of us and it is essential to share our point of view of what kind of connection we have with Yoga. For sure a beginner has a different point of view about Yoga than a long-time Yoga teacher.
To find out what are the essential meanings of Yoga we decided to involve our ReYoga community, the people who support us every day. We wanted to find words which describe what Yoga means to them. A social media campaign was launched, with just one simple question to answer: “What does Yoga mean to you?“. The answer had to be spontaneous and just one single word.
Because Yoga is:
“evolution, love, listening, sharing, lightness, connection, awareness, serenity , buoyancy, discovery, now, wellbeing, silence, union, purification, being together, resilience, clarity, energy, freedom, knowledge, happiness, wisdom, truth, peace, balance, awakening, ahimasa, simplicity, respect, presence, harmony, relax, life, flowing, being, breathing, accepting, growth, inspiration, travel, gratitude, slowing down, opening up, discipline, finding yourself, essence, a route, OM, passion, change, Svadhyaha, joy”
We took all the answers we received from our community and asked artist Nicola Canarecci to design our new Yoga T-Shirt collection. He decided to use a freehanded writing technique and give a special touch to each word. The calligraphy design so became much more personal and was not just a digital font but a unique drawing.
To obtain a unique effect of the letters, Nicola modified the point of his brush.